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“The price of sex is about how much one party has to do in order to entice the other into being sexual,” said Kathleen Vohs, of the University of Minnesota, who has authored several papers on “sexual economics.” “It might mean buying her a drink or an engagement ring. Sex is so cheap that researchers found a full 30% of young men’s sexual relationships involve no romance at all — no wooing, dating, goofy text messaging. With such an imbalanced sex ratio, women are using hookups to compete with other women for men’s affections.
These behaviors vary in how costly they are to the man, and that is how we quantify the price of sex.” By boiling dating down to an economic model, researchers have found that men are literally getting lots of bang for their buck. Once they get out of school, the pool of successful, educated men also is imbalanced, and the bed-hopping continues.
In today’s lousy economy, men can take comfort in knowing that there is one sought-after good that is becoming steadily more affordable: sex.
Women are jumping into the sack faster and with fewer expectations about long-term commitments than ever, effectively discounting the “price” of sex to a record low, according to social psychologists. But it is a fact all the same — one that women used for centuries to keep the price of sex high (if you liked it back in the day, you really had to put a ring on it).